Here's what I'm trying in bring you with my Physical Addiction:

• Make Physical Addiction a website/product that anyone engaged in improving their fitness can benefit from.  Anyone, and I mean anyone (from MMA athletes and bodybuilders to the soccer mom trying to help her family become gluten free) will be able for find something that they can use.  And if you can't find it, just contact me and ask and I'll point you in the right direction.  I'll also expect all of you to help me shape and fuel this vision, regardless of who it offends.

• Talk honestly about supplements and the supplement business. Want to know if one brand is better than another? Want to know the amazing story behind some of the industry's hottest supplements? Want to know how anybody could come up with a product carried by some of the most popular commercial chains in about five minutes? You'll be able to read about it hear.

• Embody the Warrior Nerd concept to the best of my ability, I will read, research, review and sometimes ridicule the best scientists in the world.  I'll help us incorporate cutting edge medical research in the best way possible to help further your personal fitness. In fact, many of these compounds have drug-like effects and might well have been marketed as such, if the pharmaceutical companies had beaten us to them!

• Have fun doing it.

Trouble is, we can't just publish a couple of million magazines, load them into a transport plane, and dump them out the back as we fly across the country. And, we can't very well flood the newsstands with a new physique mag with the hope that our very specific, very elite market (you!) will find us behind People and Better Homes and Gardens. Unfortunately, it doesn't work that way. Instead, we'll need to take over the world one mind at a time.  And it all starts here.