After working for various commercial gyms and a few independent training companies over the years I became frustrated wth the wealth of misinformation in the marketplace.  Each gym has their own way doing business.  The product was watered down because companies place limits as to HOW MUCH a trainer could help their clients. Dietary recomendations were off limits (because who wants even MORE progress?) and it's encouraged to have your client feeling as helpless and confused as possible.  Instead of understanding yourself better so that we know what changes need to be made its better to keep doing the same thing and hoping for a different result.  That's Einstein's theory of insanity and it's almost as if the industry is encouraging failure.  Its from this flawed model that the concept of Physical Addiction was born. 

The concept of Physical Addiction is a simple one - we all have certain things that take up a dispropotionate amount of our time, energy and emotions.  Usually we think of addiction in the context of drugs and alcohol, but don't we all know someone who is a "workaholic?"  Or maybe you have a friend who is a "foodie" and loves to frequent good restaurants and try all types of new foods?  What about that "bookworm" who always has the latest novel or the "techie" who gets the latest I Pad the day of its release?  Physical Addiction is just that - being addicted to the power that comes with improving your health, appearance and quality of life through exercise and nutrition.  I've seen it time and time again and I can't tell you how satisfying it is to know that I've helped someone reinvent themselves and better their lives.  Its more than just sets and reps and pounds and sizes.  I enjoy educating, empowering and, yeah, I'm going to say it, enlightening the people I'm blessed to work with. 

That's why I can say it with a smile on my face - Who Said Addiction Was a Bad Thing?